From September 7 through September 13, Linkind is taking over the world famous Nasdaq MarketSite tower in the heart of New York City.
Times Square is known worldwide for its vibrant energy and nonstop motion. This week, we are bringing our own spark to the Crossroads of the World, giving passersby an unforgettable first look at the Linkind Smart Light Stick.
A Tower Sized Canvas
The campaign takes full creative advantage of the iconic curved architecture of the Nasdaq tower. Designed to mirror the distinctive cylindrical silhouette of the Linkind Light Stick, the screen transforms the building itself into a towering source of illumination.
The visuals open with a surging, realistic flame that fills the screen, echoing our campaign message: Ignite the Flame, Awaken Your Atmosphere. Within seconds, the warm glow transitions into rich neon gradients and ambient color waves, highlighting the versatility and mood setting power of the light stick.
Discover the Tech: What is a Smart Light Stick?
Unlike traditional round bulbs that cast light from a single point, a smart light stick uses an elongated tubular design to deliver multi-zone vertical wall washing and authentic flame simulation. It screws directly into standard light sockets, making it easy to upgrade outdoor lanterns, porch fixtures, and living room lamps into dynamic atmospheric displays.
Curious about how it works and how it differs from standard smart bulbs?
See It Live at tm:rw
The spectacle on the big screen is only half the story. We believe the best way to appreciate smart lighting is to experience it with your own eyes.
Throughout the week, visitors in Times Square can walk just a few steps over to the tm:rw store at 220 W 42nd Street. Inside, you can explore the Linkind Smart Light Stick up close, test the dynamic lighting modes, and see how it elevates any modern living space.
Where to Find Us
Dates: September 7 to September 13
Billboard: Nasdaq MarketSite, Times Square, New York, NY
Hands-on Experience: tm:rw, 220 W 42nd St, New York, NY
If you are in Manhattan this week, look up at the Nasdaq tower, then stop by tm:rw to experience the glow in person.
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